Leading creative production across AI, fabrication and live experiences.

Tom Corral

Building the teams, workflows and creative operations that make ambitious ideas happen.

AI / Content Hybrid Experiential

Selected work

Tap a project to open it

Cannes, IBC and AWS ExecLeaders

An interactive robot that turns street portraiture into an immersive moment. Built on generative models for vision, language and style transfer, it reads a visitor's face and personality in real time and draws a bespoke line-art portrait โ€” AI, fabrication and storytelling in one seamless interaction.

interactiveinstallationroboticsAIfabricationimmersive
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Google live marketing event space

All-day immersive event

A welcoming, interactive space where hundreds of attendees explored creative and tech panels throughout the day. From the first invitation to the venue itself, every touchpoint was curated to extend Google's brand in spirit and aesthetics.

interactiveinstallationAIfabricationimmersive
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CES, Las Vegas

An immersive, playable footprint showcasing new AI-powered Android features. From concept and strategy to execution, the space invited attendees to explore what the latest version of Android makes possible.

interactiveinstallationAIfabricationimmersive
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Pinterest Unboring My Boardroom installation

With JOAN Creative, McCann New York and Mojo Supermarket

A set of installations showing off what Pinterest does best: three agencies competed to build the most epic boardrooms possible, using Pinterest to discover the ideas โ€” and we brought them to life.

interactiveinstallationfabricationimmersive
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Puzzle boxes, shipped worldwide

From large, complex builds to smaller self-assembly puzzles, the boxes were produced and shipped across the US and Europe to influencers, press, fans โ€” even a film director. The challenges were solved live on streams watched by over 30 million people.

installationfabricationroboticsanimatronicscontent
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Emote-maker booth

A huge booth where attendees created their own versions of famous emotes โ€” some animated results were showcased on displays around the site. A giant POG head served as the photo op of the show.

interactiveinstallationfabricationimmersivecontent
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Film, wristbands and AR for Brazilian Olympic athletes

An animated film, physical wristbands and augmented reality merged into one campaign. The first 2,000 wristbands were gifts; demand pushed 30,000 more sold within a month. Today, over 80,000 have been distributed worldwide.

AIfabricationmotionanimationARcontent
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How I build

The output changes.The production thinking doesn't.

The tools keep changing. The job is still figuring out the smartest way to make an idea real.

  1. Understand

    Every production starts as a question.

    Audience, deliverables, channels, timeline, budget. Let's map what we're actually trying to achieve before anyone opens a tool.

    brief / objectives / audience / scope / constraints

  2. Design

    The approach shapes the toolkit.

    Traditional shoot, generative AI, physical tech, or all three in the same pipeline. We design the workflow around the problem, then choose what serves it.

    workflow / AI / traditional / hybrid / team / tools & models / estimation

  3. Prove

    Find the breaking point early.

    Prototype the hardest part of a production first: model consistency, product fidelity, an interaction, a technical integration. Cheap lessons to prevent expensive surprises.

    prototypes / model tests / references / technical tests / risk

  4. Build

    Where the workflow becomes production.

    The right mix of people, technology and craft for the output at hand. Every project ships through one of three paths.

    generation / video / image / creators / motion / editing

  5. Refine

    The first result is raw material.

    Editing, post, VFX, testing, QC. Pushing every output through craft until it holds up, whether it came from a render or a workshop.

    post-production / VFX / compositing / testing / finishing / QC

  6. Scale

    Build it so it can be rebuilt.

    Systematize what worked, so another team can run the workflow and get the same quality. Find ways to scale workflows based on data and experience.

    repeatability / localization / documentation / enablement / iteration

Archive

Disney+ Explosive Crowd

Disney+ Explosive Crowd

animatronics / robotics / content

Cannes AI Photobooth

Cannes AI Photobooth

AI / installation / live

Mastercard Cheering Cam

Mastercard Cheering Cam

robotics / animatronics / live

Visceral Reality 360

Visceral Reality 360

VR / AI / immersive

Farewell Symphony

Farewell Symphony

robotics / animatronics

About

Hello, I'm Tom, a producer and production lead operating at the intersection of AI-driven production, experiential work and creative systems. Over the past 10+ years I've delivered global projects for Google, Meta, Netflix, Coca-Cola, TikTok and Mastercard, leading work across video, live experiences and interactive productions.

At Superside, I help design and scale AI-powered creative workflows, structuring how video, image and hybrid productions are executed. Previously at Media.Monks, I led large-scale experiential productions across global events like CES, Cannes Lions and TwitchCon.

I specialize in bridging creativity and technology, connecting ideas, teams and workflows to build not just outputs, but scalable creative infrastructure.

Have something worth making?

tomcorral.prod@gmail.com